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Make Player-backed Decisions

Game development is moving quickly—but traditional playtesting isn’t keeping up. Our AI powered playtesting services transform how you collect, analyze, and act on player feedback —turning raw insights into launch ready actions, quickly.

Game development is moving quickly—but traditional playtesting isn’t keeping up. Our AI powered playtesting services transform how you collect, analyze, and act on player feedback —turning raw insights into launch ready actions, quickly.

Our Offerings

Our Offerings

Purpose-built playtests & AI powered insights to help you design, test, & launch games players love － at all stages.

Purpose-built playtests & AI powered insights to help you design, test, & launch games players love － at all stages.

Playtesting

Whether you’re still testing a prototype or just weeks away from a launch － we’ve got a Playtest for you. Precisely target real players across major markets to gather raw, unbiased feedback.

Research Advisory

Our AI processes thousands of gameplay hours while expert in-house researchers help you interpret raw player feedback into clear development priorities.

User Acquisition

Player acquisition that goes beyond just counting clicks. Get straight to the players who matter with performance based influencer campaigns.

From Concepts to Communities

－ Lysto at Every Stage

From Concepts to Communities

－ Lysto at Every Stage

Early Development

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Validate your ideas, mechanics, and player sentiment early in the process. Use concept testing, core mechanic validation, and sentiment analysis to make confident design decisions that align with player expectations.

Early Development

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Validate your ideas, mechanics, and player sentiment early in the process. Use concept testing, core mechanic validation, and sentiment analysis to make confident design decisions that align with player expectations.

Beta Testing

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Ensure launch readiness by identifying critical issues. Leverage single-session tests, multi-session studies, & focused surveys to reveal progression blockers, balance issues, and monetization friction points before they impact your release.

Beta Testing

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Ensure launch readiness by identifying critical issues. Leverage single-session tests, multi-session studies, & focused surveys to reveal progression blockers, balance issues, and monetization friction points before they impact your release.

Live Operations

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Track player retention over time with longitudinal studies, gain insights from your community, and analyze competitors to stay ahead. Adapt quickly to player behavior and keep your audience engaged over time.

Live Operations

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Track player retention over time with longitudinal studies, gain insights from your community, and analyze competitors to stay ahead. Adapt quickly to player behavior and keep your audience engaged over time.

Platforms
We Support

Test where your players are. Every device, every market, every genre.

Mobile

PC

Platforms
We Support

Test where your players are. Every device, every market, every genre.

Android

Windows

Platforms

We Support

Test where your players are. Every device, every market, every genre.

Mobile

PC

Scalable Playtesting,
Your Way

From quick checks to deep dives － Pick the right playtest method for each development challenge

Single Session Playtests

Quick insights on FTUE, gameplay mechanics and onboarding. Spot friction or tutorial issues fast, saving resources.

Longitudinal

Playtests

Longitudinal Playtests

Identify engagement drops, retention risks, and friction points in live games through long-term playtesting.

Multi - Session

Playtests

Multi-Session Playtests

Refine difficulty curves, tune your game economy, and ensure long-term engagement — with player-backed insights.

Concept Studies

Validate ideas, gauge market fit and player demand early, so your team can focus on what matters most.

1:1 Interviews & Focus Groups

Uncover the "why" behind player actions. Direct conversations reveal motivations that metrics alone can't capture.

Survey Only

Run standalone surveys to test concepts, validate assumptions, and get answers to key questions before you build.

Competitor Playtesting

Spot trends, player preferences, and design patterns across games like yours, so you can build with clarity and avoid reinventing the wheel.

Researchers on Demand

Access our in-house expert researchers who craft studies precisely targeted to your needs and help interpret complex results.

A/B Testing

Run back-to-back playtests across different versions — even across different games — to understand which experience resonates more. No assumptions, just valid player input to guide your next move.

User Acquisition You Can Trust

Get gamers that you’ve built your game for to play — our proven strategies grow your specific audience and keep them hooked.


  • Target players who engage with your game, not just download

  • Drive gameplay through our Performance Based Acquisition Campaigns with our network of 100+ influencers whose audiences already love games like yours

  • Build gameplay & retention strategies with our in-house experts & communities, driving tournaments, quests, and contests via Discord & more

Game mechanics

User engagement

Player behavior analysis

Engagement trends

first time impressions

Gameplay involvement metrics

tracking

Gameplay analytics

participation analysis

User activity trends

Expert User Researcher Network

Our in-house expert user researchers translate complex player insights into actionable development decisions.


  • Get guidance on designing research studies that answer your specific business questions

  • Access expertise without hiring full-time researchers

  • Run concept & competitor research studies

Guesswork is expensive.

Every assumption is a risk. The riskiest one? Thinking yours aren't.

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